Friday, September 10, 2010
Really good trademarks often become so ingrained in the public mind that they start to take on a life of their own, distinct from the original source. Take the mega-lucrative Star Wars universe, for example. Ever since George Lucas created Star Wars, he’s had his full protecting trademarks like “Jedi,” “Lightsaber,” and even “Droid.”
A new software company calling themselves Jedi Mind, Inc. recently felt the sithlike wrath of George Lucas. They had a new set of headphones which (according to them) could sense brain waves and operate a type of remote control software. The product is called “Master Mind.” Lucas, after sending a few cease and desist letters, filed a trademark infringement suit against Jedi Mind in late August. The case is in the United States District Court for the Northern District of California, Case No. 10-cv-3632.
Probably due to the unfavorable results of past Lucasfilm trademark infringement suits, Jedi Mind promptly changed their name to Mind Technologies, Inc.