The owner of these businesses, Lorenzo Barracco, seemed unconcerned with the trademark infringement suit, and called it frivolous. But the fact that the logo represents businesses that are upscale and clearly Italian car-themed doesn’t help. Given that the logo’s color scheme, overall design and Italian name are all similar to Lamborghini, the coincidence is a little far-fetched.
The suit continues:
“Defendants’ advertisement, promotion and sale of the knockoff products is part
of a sophisticated and elaborate scheme to target Lamborghini, to create products that are similar in appearance to well-known Lamborghini products, and to trade upon the goodwill and reputation associated with Lamborghini and its high quality, distinctive product lines, including by deliberately misleading the public and the trade as to the authenticity, source, affiliation or sponsorship of defendants’ operations and products.”
