Tuesday, September 28, 2010

Trademark Infringement Pancakes v. Prayer

The International House of Prayer in Pasadena, along with another house of prayer in Kansas City, MO are attracting some attention – unwanted attention. International House of Pancakes, Inc. (IHOP) filed suit last week for trademark infringement. The case is No. 2:10-cv-06622-SJO, filed in the U.S. District Court for the Central District of California.

This might be a tough case for the pancake people, for a couple of reasons. First is the issue of likelihood of confusion. One organization is a light n’ fluffy breakfast food chain. The other is a small, aesthetically different house of worship. Additionally, the house of prayer in Pasadena actually uses the acronym PIHOP.

The Kansas City organization may have a tougher time, however. According to the complaint, the International House of Prayer “intended to misappropriate the fame and notoriety of the household name IHOP to help promote and make recognizable their religious organization.”