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| Bratz Dolls |
As an update to the Bratz litigation, the Court has ordered Mattel, Inc. to pay MGA Entertainment $309 million. In one of our prior posts which can be read here, Mattel initially sued MGA for trade secret and copyright infringement over the popular Bratz dolls, and received a judgment against MGA in 2008. However, in a reversal, the Court then issued a judgment against Mattel finding them liable for trade secret misappropriation. Now, the Court has finalized its judgment as follows: $85 million, plus another $85 million in punitive damages for trade secrets misappropriation. Plus another whopping $137 million was awarded for legal fees, totaling close to $309 million against Mattel. Ouch! However, no word yet as to Mattel's appeal.
That's great for MGA -- except that this litigation has essentially killed the Bratz franchise and arguably MGA might have earned much more than $309 million selling their dolls and growing the brand.
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