Jay Z's Trademark Battle with Volcom

Apparently, Orange County-based surf/skate company Volcom finds Jay Z’s Roc Nation label’s logo a little too close for comfort. The clothing designer recently filed a trademark infringement suit (Volcom Inc. (VLCM), v. Roc Nation LLC, 8:11-cv-00489-JST-FFM, U.S. District Court, Central District of California).

The suit arises over the use of an inverted “double diamond” design common to both logos. While it’s true that Volcom, Inc. has priority of use with the logo (since 1991), Roc Nation claims its logo is unique and not an infringement. According the article on Bloomberg.com, Volcom has asked Beverly Hills-based Roc Nation to cease and desist use of the logo on several occasions. One of the main issues, according to Volcom, is that its subsidiary, Volcom Entertainment, uses the logo to market music-related merchandise, and sponsor bands. Volcom, Inc. has asked to be awarded triple damages from Roc Nation, LLC

Rick Ross Trademark Infringement Suit Against Def Jam and Jay-Z

Ricky Donnell Ross (or ‘Freeway’ Ricky Ross) was an L.A. drug kingpin who was arrested in 1996, and released from federal prison in May 2009. But most people know Rick Ross (sometimes Rick Ro$$) as a rapper from Miami who’s sold millions of records over the past five years or so. Both men have made fortunes, but ‘Freeway’ Ricky’s fortune was short lived – and now he wants it back. He is suing Rick Ro$$ for trademark infringement in the U.S. District Court, Central District of California (case no. 2:10-cv-04528).

Rapper Rick Ro$$’s real name is William Leonard Roberts II. He adopted his stage name after learning about Freeway Ricky’s drug empire in the eighties. According to some reports, Freeway Ricky was making as much as $3 million a day, selling cocaine in L.A. and across the country. He got his nickname after purchasing several properties along the Harbor Freeway. Freeway Ricky was arrested after he was turned in by his cocaine source, Danilo Blandon. Blandon, incidentally, was also the CIA’s contact to the contras in the Iran-Contra scandal. This connection is referenced in several contemporary rap lyrics.

Freeway Ricky is going after the whole Def Jam records group, not just William Roberts (Ro$$). The complaint names Sean Carter (Jay-Z) as former president of Def Jam, Maybach Music Group (Ro$$’s label), UMG Recordings, Inc., and Slip-n-Slide Records, among others. Adding to the spectacle, a reality TV production company, Sacred Cow Productions, Inc. (Deadliest Catch, Ice Road Truckers, etc…) announced a new 2010 show “A Year with Freeway Ricky Ross.” The show will chronicle Ricky’s attempts to regain some of his former fortune through legal means.

Freeway Ricky doesn’t actually have any registered trademarks on his name, but he claims that William Roberts’ moniker capitalized on his fame, and now he has a hard time distinguishing himself as the “real” Ricky Ross.

Tommy Burger Trademark Infringement Family Affair

Trademarks are valuable property. Business partners, friends, and even family members can be split over trademark rights. Take the case of Original Tommy’s World Famous Hamburgers here in L.A. When the original Tommy Koulax died in 1992, he left the franchise in the hands of some of his children and relatives. According to an article in today’s Los Angeles Business Journal, one of his children is trying to start up a Tommy’s-inspired company, and apparently breaking some family ties doing it.

What made Tommy’s world famous was arguably its chili, not hamburgers. In fact, Tommy’s chili recipe is protected by a trade secret. In 2008, Tommy’s son, Tommy Koulax Jr., started an online business selling chili. “Tommy’s Original Chili Factory” received a cease and desist letter from Original Tommy’s (jointly owned by other siblings and relatives). Since then, the name has been changed to “Tommy Jr’s Chili Factory,” but the Tommy Jr. crew is still under attack. They have been sued in California Central District Court for trademark infringement and unfair competition, Tomdan Enterprises, Inc. v. Tommy’s Original Chili Factory, Inc. et al., CV 09-3960 JSL (C.D. Cal. 2009).


It may be a tough case for Tommy Jr. to win. His logo is very similar in style and color to the Original Tommy’s logo, and on his products he claims to be the “son of the originator and founder of Tommy’s World Famous Hamburgers.”

OPRAH TRADEMARK POWER

We have all heard the power of an Oprah Winfrey product endorsement, or the financial windfall that occurs when Oprah puts you on her booklist. So of course having Ms. Winfrey endorse or even review your product, book, or service is a coveted position by any entrepreneur. Oprah is fully aware of the power of her endorsements, so she is making sure that who she endorses must be accurate, protected, and not diluted by fakes claiming that their products were endorsed by her when they were in fact not.

So Oprah is getting tough and has filed a federal complaint against 50 firms for false association, misrepresentation, trademark infringement, and other claims. After Dr. Memhet Oz touted the benefits of acai berry products, many firms used Oprah and Dr. Oz’s name and image in their advisement creating the impression that Oprah and Dr. Oz endorsed their products when the actually did not.

The lawsuit is Oz. v. FWM Laboratories, Inc. 1:09-cv-07297-DAB; was filed in the Southern District of New York, on August 19, 2009. The complaint states "[t]hese defendants are willfully capitalizing on plaintiffs' valuable reputation and intellectual property rights to lure consumers into ordering their infringing products on the false premise that they have been tested or recommended by Ms. Winfrey and/or Dr. Oz when they have not.”

Oprah is also assisting the Illinois Attorney General in a larger array of investigations which is cracking down on acai berries dietary supplement makers. So far the Attorney General has filed three other lawsuits. Oprah’s lawsuit shows her power of branding and trademark influence.

As a Los Angeles trademark lawyer, I see also several state claims that could be included. As such, Oprah’s New York attorney included claims of trademark infringement, false endorsement, dilution, rights of privacy and publicity under New York and Illinois law, copyright infringement, false advertising under New York and Illinois Uniform Deceptive Trade Practices Act, cybersquatting (to get back various domain names that includes Oprah’s trademarks), unfair competition, and unjust enrichment. So essentially they threw in the kitchen sink of claims, and rightfully so. Oprah is keeping her name and trademarks strong by zealous and diligent enforcement.